Blog

Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

Topics

All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged bots. Show all

Aug 18, 2026 5 min read
Filtering bot and spam traffic out of GA4
Suspicious spikes from odd referrers? A conversion rate that looks worse than reality? Bot and spam traffic may be polluting your GA4. It filters some automatically — but not all, and the rest is on you.
ga4data-qualitybots
Read the post

Field notes on conversion tracking

Filtering bot and spam traffic out of GA4