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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged best-practices. Show all

Aug 16, 2026 5 min read
DataLayer design: event and parameter names that won't break in six months
Most dataLayer messes start on day one with sloppy naming. A small set of conventions — consistent event names, typed parameters, one push per real-world action — keeps GA4 and every downstream tag readable as your site grows.
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Field notes on conversion tracking

DataLayer design: event and parameter names that won't break in six months