Field notes on conversion tracking
Topics
Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 64 posts tagged basics. Show all
- 3 min read
G-, GTM-, AW- and UA-: what every tracking ID on your site actually is
Four prefixes, four different jobs, and one of them should not be on your site at all. A plain-English map of the IDs you will find in your page source, what each one talks to, and which combinations are mistakes.
basicsgtmga4Read the post
- 5 min read
What is Google Tag Manager, really? A plain-English intro
If you've been told you "need Google Tag Manager" but nobody explained what it actually is, here is the honest version — no jargon, no 40-minute video. Tags, triggers, variables, and the dataLayer in one read.
gtmbasicsgetting-startedRead the post
- 6 min read
The GA4 events model, explained for people who aren't analysts
GA4 confuses everyone coming from Universal Analytics because it threw out the old model entirely. Events, parameters, custom dimensions, and key events — the whole thing in one read.
ga4basicseventsRead the post
- 8 min read
What a tracking audit actually checks (all 13, explained)
TagEasy's free auditor grades any URL out of 100 across 13 checks. Here is what each one looks for and why it matters — so the score means something to you, not just to us.
tracking-qualityauditingbasicsRead the post