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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged auditing. Show all

Apr 15, 2026 8 min read
What a tracking audit actually checks (all 13, explained)
TagEasy's free auditor grades any URL out of 100 across 13 checks. Here is what each one looks for and why it matters — so the score means something to you, not just to us.
tracking-qualityauditingbasics
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Field notes on conversion tracking

What a tracking audit actually checks (all 13, explained)