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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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All ga4 · 31 gtm · 17 ecommerce · 9 attribution · 8 debugging · 8 google-ads · 8 consent-mode-v2 · 7 privacy · 7 reporting · 6 tracking-quality · 6

1 post tagged audiences. Show all

Aug 24, 2026 5 min read
Building GA4 audiences for remarketing that actually convert
GA4 audiences feed Google Ads remarketing — but a badly-defined audience wastes spend on people who already bought or never cared. Here is how to build ones worth targeting.
ga4audiencesremarketing
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Field notes on conversion tracking

Building GA4 audiences for remarketing that actually convert