Blog
Field notes on conversion tracking
What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.
Topics
Allga4 · 31gtm · 17ecommerce · 9attribution · 8debugging · 8google-ads · 8consent-mode-v2 · 7privacy · 7reporting · 6tracking-quality · 62 posts tagged architecture. Show all
- 5 min read
GTM vs hardcoded gtag: when you do not need a tag manager
Tag managers are the default advice, but they are not always the right call. For a simple site with one or two tags, hardcoded gtag can be faster and simpler. Here is the honest line.
gtmgtagarchitectureRead the post
- 6 min read
When to move to server-side GTM (and when it's a waste of money)
Server-side GTM is powerful and oversold. It genuinely helps with data control, page speed, and ad-blocker resilience — but for a lot of stores it's cost and complexity for a marginal gain. Here's how to tell which camp you're in.
server-side-tagginggtmarchitectureRead the post