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Field notes on conversion tracking

What breaks, why it breaks, and how to fix it. GA4, Google Tag Manager, consent, server-side tagging and ad pixels, written from what we see in the public audit corpus.

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1 post tagged api. Show all

Jul 9, 2026 5 min read
GA4 renamed Conversions to Key Events — what breaks and what doesn't
Google renamed GA4 "Conversions" to "Key events," and the API surface followed: the Admin API resource moved from conversionEvents to keyEvents. If you have scripts or dashboards reading GA4, some of them are about to return nothing.
ga4key-eventsreporting
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Field notes on conversion tracking

GA4 renamed Conversions to Key Events — what breaks and what doesn't