Tracking quality on WordPress

Aggregate stats from every public TagEasy audit where we identified the site as WordPress. Refresh hourly.

WordPress sites audited

Median score

80 / 100

Mean score

74 / 100

Consent Mode v2

10%

pass rate

What this means for WordPress

# WordPress Tracking Landscape: High Adoption, Low Compliance WordPress sites score a median of 80 but reveal a critical compliance gap. While 70% run GA4 and 60% use GTM, Consent Mode v2 adoption is nearly absent—only 10% pass, with 90% failing outright. This disconnect is urgent: Google's enforcement timeline means non-compliant setups will lose data reliability. Session replay (Hotjar at 60%) and ad pixels (LinkedIn Insight, Google Ads, Meta at 40–30%) are commonplace, yet most lack proper consent wiring. The ecosystem is mature on analytics and lightweight on CDPs (10% Segment adoption), suggesting WordPress shops prioritize immediate conversion tracking over unified data layers. GA4 measurement ID gaps (30% fail rate) compound the problem—incomplete setup leaves sites exposed to both regulatory and technical risk. Audit your WordPress instance for Consent Mode v2 implementation and measurement ID validation immediately.

Generated from the WordPress-only stats above. Refreshes hourly.

Score distribution

Where the typical WordPress site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

2 sites

60–79 (decent)

3 sites

80–100 (healthy)

5 sites

Where WordPress sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	10%	0%	90%
GA4 measurement ID	70%	0%	30%
TikTok Pixel	10%	90%	0%
Google Ads conversion	30%	70%	0%
Single GA4 property	80%	20%	0%
DataLayer initialised	50%	50%	0%
GTM container	60%	40%	0%
PII in URL	100%	0%	0%
Meta Pixel	20%	80%	0%
Tracking script weight	100%	0%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Consent banner	30%	70%	0%