Tracking quality on WordPress

Aggregate stats from every public TagEasy audit where we identified the site as WordPress. Refresh hourly.

WordPress sites audited

122

Median score

79 / 100

Mean score

73 / 100

Consent Mode v2

pass rate

What this means for WordPress

# WordPress Tracking Quality: Strong Baseline, Critical Consent Gap WordPress sites score a solid median of 79, but the picture cracks when you look at consent compliance. Only 7% pass Consent Mode v2, with a 93% fail rate on that check alone—the field's biggest weakness by far. GA4 measurement ID misconfiguration affects 30% of audits, compounding the analytics reliability problem. The vendor mix reveals a heavy-handed analytics footprint: 70% run GA4 paired with 68% using GTM, while 67% layer Hotjar for session replay. Ad pixel coverage is surprisingly balanced (LinkedIn 32%, Google Ads 28%, Meta 27%), but CDPs are nearly absent at 7% adoption. Error monitoring and A/B testing remain fringe (14% and 5% respectively). WordPress admins are instrumenting for conversion and UX insight, but they're doing it without proper consent infrastructure. Audit your site's Consent Mode v2 implementation immediately—it's not optional under current regulations.

Generated from the WordPress-only stats above. Refreshes hourly.

Score distribution

Where the typical WordPress site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

28 sites

60–79 (decent)

44 sites

80–100 (healthy)

50 sites

Where WordPress sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	7%	0%	93%
GA4 measurement ID	70%	0%	30%
GTM debug mode	95%	0%	5%
TikTok Pixel	12%	88%	0%
Google Ads conversion	28%	72%	0%
Single GA4 property	85%	15%	0%
DataLayer initialised	48%	52%	0%
GTM container	68%	32%	0%
PII in URL	100%	0%	0%
Meta Pixel	27%	73%	0%
Tracking script weight	99%	1%	0%
HTTPS	100%	0%	0%
Consent banner	28%	72%	0%