Tracking quality on WooCommerce

Aggregate stats from every public TagEasy audit where we identified the site as WooCommerce. Refresh hourly.

WooCommerce sites audited

Median score

49 / 100

Mean score

64 / 100

Consent Mode v2

15%

pass rate

What this means for WooCommerce

# WooCommerce Platform Tracking Quality WooCommerce sites are struggling with consent infrastructure, posting a median score of 49 despite a mean of 64—a gap suggesting a few well-instrumented outliers mask widespread gaps. The real problem: 85% fail Consent Mode v2 implementation, and 68% lack proper GA4 measurement IDs. Only 15% of the 41 audits pass consent validation. The platform shows balanced analytics adoption (GA4 and GTM each at 32%), but heavier reliance on ad pixels—Bing UET, LinkedIn Insight, and Reddit all cluster near 30%—than session replay tools (Hotjar leads at 32%, but FullStory trails at 17%). Surprisingly sparse CDP coverage at 15% suggests most stores aren't unifying customer data. This vendor mix indicates WooCommerce operators are pixel-heavy for conversion tracking but light on behavioral insight and data infrastructure. Audit your site's consent declarations against Google's Consent Mode v2 spec and verify GA4 is correctly tagged before adding more pixels.

Generated from the WooCommerce-only stats above. Refreshes hourly.

Score distribution

Where the typical WooCommerce site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

22 sites

60–79 (decent)

12 sites

80–100 (healthy)

7 sites

Where WooCommerce sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	15%	0%	85%
GA4 measurement ID	32%	0%	68%
GTM container	32%	68%	0%
Meta Pixel	15%	85%	0%
TikTok Pixel	15%	85%	0%
Google Ads conversion	17%	83%	0%
Consent banner	29%	71%	0%
DataLayer initialised	44%	56%	0%
PII in URL	100%	0%	0%
Tracking script weight	100%	0%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Single GA4 property	68%	32%	0%