Tracking quality on WooCommerce

Aggregate stats from every public TagEasy audit where we identified the site as WooCommerce. Refresh hourly.

WooCommerce sites audited

Median score

49 / 100

Mean score

64 / 100

Consent Mode v2

15%

pass rate

What this means for WooCommerce

# WooCommerce Tracking Quality WooCommerce stores are struggling with consent compliance. The median audit score of 49 reflects a field where Consent Mode v2 implementation is nearly nonexistent—85% of audits fail this check—and GA4 measurement IDs go unconfigured in 68% of cases. Only 15% pass v2 validation despite Google's migration timeline. The tech stack is predictable: GA4 and Google Tag Manager split analytics duty at 32% adoption each, while ad-pixel coverage is surprisingly broad, with Bing UET, LinkedIn Insight, and Reddit each deployed on roughly a third of stores. Session replay via Hotjar reaches 32% but CDP adoption remains thin at 15%, suggesting limited martech depth. The gap between mean score (64) and median (49) indicates a long tail of non-compliant implementations. Start by running an audit to catch consent and GA4 configuration gaps before they trigger compliance issues.

Generated from the WooCommerce-only stats above. Refreshes hourly.

Score distribution

Where the typical WooCommerce site lands.

0–19 (broken)

0 sites

20–39 (poor)

0 sites

40–59 (mixed)

22 sites

60–79 (decent)

12 sites

80–100 (healthy)

7 sites

Where WooCommerce sites fail most

Check	Pass	Warn	Fail
Consent Mode v2	15%	0%	85%
GA4 measurement ID	32%	0%	68%
GTM container	32%	68%	0%
Meta Pixel	15%	85%	0%
TikTok Pixel	15%	85%	0%
Google Ads conversion	17%	83%	0%
Consent banner	29%	71%	0%
DataLayer initialised	44%	56%	0%
PII in URL	100%	0%	0%
Tracking script weight	100%	0%	0%
GTM debug mode	100%	0%	0%
HTTPS	100%	0%	0%
Single GA4 property	68%	32%	0%