Benchmarks/Webflow
Tracking quality on Webflow
Aggregate stats from every public TagEasy audit where we identified the site as Webflow. Refresh hourly.
Webflow sites audited
45
Median score
74 / 100
Mean score
72 / 100
Consent Mode v2
13%
pass rate
What this means for Webflow
Webflow sites score a median of 74, but the picture darkens around consent compliance. Eighty-seven percent fail Consent Mode v2, the critical gap dragging the segment down—only 13% pass outright. GA4 is near-universal at 67% adoption, yet a third of implementations lack proper measurement IDs, suggesting rushed deployments. The vendor mix reveals a classic martech stack: heavy on analytics (GA4 and GTM dominate) with Hotjar session replay in 47% of audits, balanced by modest ad-pixel coverage (Google Ads, Bing, LinkedIn each around 29%). The real story is consent drift; Webflow's managed-hosting appeal apparently hasn't translated to privacy-first tracking setups. Run an audit on your Webflow property and map your tag implementation against Google's Consent Mode v2 requirements.
Generated from the Webflow-only stats above. Refreshes hourly.
Score distribution
Where the typical Webflow site lands.
Where Webflow sites fail most
| Check | Pass | Warn | Fail |
|---|---|---|---|
| Consent Mode v2 | 13% | 0% | 87% |
| GA4 measurement ID | 67% | 0% | 33% |
| GTM debug mode | 87% | 0% | 13% |
| Meta Pixel | 18% | 82% | 0% |
| TikTok Pixel | 0% | 100% | 0% |
| Google Ads conversion | 29% | 71% | 0% |
| Consent banner | 27% | 73% | 0% |
| DataLayer initialised | 49% | 51% | 0% |
| GTM container | 49% | 51% | 0% |
| PII in URL | 100% | 0% | 0% |
| Tracking script weight | 100% | 0% | 0% |
| HTTPS | 100% | 0% | 0% |
| Single GA4 property | 84% | 16% | 0% |
Vendor adoption on Webflow
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