Tracking quality on Squarespace

What this means for Squarespace

Squarespace sites are running on empty when it comes to modern tracking compliance. The median audit score of 49 out of 100 reflects a segment almost entirely out of step with current privacy standards: zero sites have implemented Consent Mode v2, and every single one is missing a GA4 measurement ID. This isn't a matter of inconsistent setup—it's systematic absence. The lack of vendor data suggests these sites may be running minimal third-party infrastructure altogether, which paradoxically leaves them vulnerable to accidental non-compliance rather than protected by design. Squarespace users should urgently audit their tracking implementation and ensure GA4 is properly configured with consent signaling before regulatory pressure mounts.

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